real.leads offers interactive marketing services exclusively on an SaaS (Software as a Service) basis. Currently, real.leads is
hosting applications serving real estate marketing, event marketing and professional branding needs.
Company History
The roots of real.leads can be traced back to the interactive marketing firm of Talon Interactive
which began operations in 2001. Talon was responsible for the initial development of
the operational platform which is the basis for all of real.leads products and services today. In addition
to these common technology assets, the key personnel of real.leads were the original founders of Talon Interactive.
Talon pioneered the Software-as-a-Service (SaaS) business model utilizing its robust service delivery
platform, known as Raptor, which has been in continuous, uninterrupted operation since August of 2001.
Over the course of those 9 years, more than two hundred distinct business applications have been developed
and hosted on the platform, supporting interactive experiences for over 60 million visitors.
Management Team
Robert Fulton - Principal
Mr. Fulton leads the business development focus of the Company. A veteran of the tech industry, his resume can
be easily characterized as being that of a "textbook, serial entrepreneur", having founded seven companies in
the course of his 30-year career.
Evidence of Mr. Fulton's extensive contributions in the areas of user experience design and product
marketing can be found among the numerous patent and trademark applications filed in his name, as well as
several dozen articles and news features published during his career. Mr. Fulton's efforts have been
recognized by industry experts - including being the first recipient of the prestigious Windows World Open
award, presented by Microsoft founder Bill Gates in 1990.
Paul Schrick - Principal
Mr. Schrick leads the product development and technology focus of the Company. Prior to founding real.leads, Mr. Schrick was a
software team lead at The Personal Marketing Company, software consultant at Sprint, and research analyst
with the Joe Ricketts Center in e-commerce and database marketing. As a published author, Mr. Schrick has an extensive background related to
the effects of the Internet on a variety of business sectors, including real estate, financial, and bricks and mortar businesses. Schrick
earned a B.S. in Business Administration with an emphasis in Management Information Systems from Creighton University, where he graduated
summa cum laude.